One of the most rapidly-growing and sought after ways of marketing – ‘Video Marketing’ plays an important role in content marketing. An effective tool that brands use to capture its customer’s attention & communicate its brand message to them. Here are 5 reasons why Video Marketing definitely works in your favour.
Videos promote brand recall
Videos are Audio Visuals that possess both a sound and a visual component, this makes them attractive & easy to remember than a written content. They speak on behalf of you, they are your flag-bearers. Through features like design, branding, voice & content of your video, you can strengthen your brand identity and let your audience know who you are. Stand out, increase your visibility & build emotional connections with the decision makers with an impactful video.
Videos can boost your site’s SEO
HubSpot reveals that 65% of decision-makers visit a marketer’s website after viewing a branded video. This makes it clear that a high quality & content-rich video can improve your website’s SEO by driving traffic to your website. Also, adding videos to your landing pages will improve your click-through rates.
Videos also improve your website’s conversion rate. According to HubSpot, 39% of business decision-makers contact a marketer after viewing a branded video.
Videos perform well on all devices
Videos are adaptable, whether you’re watching them on your desktop or mobile browser, video content is fit for consumption on all devices. Their responsive and user-friendly nature helps you improve your brand presence and reach. While indulging in 2D/3D explainer video or corporate film production, one should consider the different formatting of videos, so as to create maximum engagement.
Videos go viral easily
Videos are easily shareable. HubSpot found that an estimated 92% of people who consume mobile videos share them with other people. A percentage that is outrageously high when compared any other form of content. This makes videos a powerful tool for any brand to expand its online reach & garner greater customer base.
Video marketing is a key to a successful business
Around 45 percent of internet users watch an hour or more of video each day, and Facebook alone generates approximately 8 billion views on a daily basis. These figures prove that video marketing is a massive business worth tapping into.
Videos should be informative, accessible & interactive, only then, brands will be able to develop a substantial online following and promote customer recall. With its incomparable ability to create emotion driven sales, including video marketing in your digital marketing strategies, should definitely be on the top of your agenda. 87% of online marketers are currently using video content in their digital marketing strategies. You too can easily get a 2D/3D explainer video or corporate film video produced for your brand, just get in touch with any of the top animated explainer video company or corporate filmmaker in India today.