One of the most rapidly-growing and sought after ways of marketing – ‘Video Marketing’ plays an important role in content marketing. An effective tool that brands use to capture its customer’s attention & communicate its brand message to them. Here are 5 reasons why Video Marketing definitely works in your favour. Videos promote brand recall Videos are Audio Visuals that possess both a sound and a visual component, this makes them attractive & easy to remember than a written content. …
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Today’s marketing concern is to find a marketing channel that is easy to use & reaches the maximum target audience. Well, an answer to this concern is ‘Digital Marketing’. Digital Marketing has grown exponentially in last few years. The present scenario now is that if a company does not have a digital presence then it is not considered as trustworthy. There are many factors that impact the digital marketing strategy of any organization, major ones being Technology, Storytelling, First Mover …
‘Big things come in small packages’, this statement proves itself true when it comes to measuring the power of a mobile phone. The reality of today is that people are on their phones ‘all the time’. According to a new study by US-based media agency Zenith, India will have 530 million smartphone users by the end of 2018, * these users spent roughly 3 hours a day on their smartphones. # Smartphones have essentially replaced TV as consumers’ first screen, …
What causes a heart attack? How do aeroplanes fly? How is a Metro train built? How to transfer money via a payments app? Humans, and their infinite questions related to different subjects. How do you answer them? Well, there is a user manual & FAQs section, but they are tough to understand & people quickly lose interest while reading a text. Here, explainer videos prove to be of great help to gain viewer’s attention, encourage viewer engagement & answer questions …
Look around & you can see so many people deeply immersed in their mobile screens watching videos. Videos are a very popular type of media consumed by people today. They are engaging, entertaining and flexible, making it easy for viewers to access it anytime, when on on-the-go. All of these qualities prove video marketing a powerful & effective way to communicate about your bank, its products & services, and build relationships with your existing & prospective customers. Successful video marketing …