A simple concept brought out in a simply brilliant way! The concept was to brand green tea across all available print & digital mediums. Green tea is healthy, but its taste is not liked by many. Nityanta wanted to change that notion & make it look so enticing that the viewer will definitely try a cup or two.
Keeping this thought in mind, Nityanta – a video animation maker created computer generated images of green tea. This branding process involved conceptualisation, previsualization, photography, CGI, retouch & post-production.